How To Become a Social Media Influencer?
Introduction
Everyone is busy scrolling their social feeds now-a-days in today’s digital era. But, if you become a social media influencer instead of just scrolling on your mobile can’t be less than a dream come true. When you share your passions, and connect with folks globally and all of the above you are making money out of all fame and success.
Let me first clear one thing, don’t over sugarcoat it, it isn’t all glamour and freebies. In this article, we’ll try our best to tell you about all the nuts and bolts of becoming a social influencer. It doesn’t matter if you are a newbie looking for a blue tick or curious about influencer markings, you should read this article completely.
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What Is a Social Media Influencer?
To understand this, first think about someone purposely taking pictures of posting and sharing valuable thoughts. That’s a social media influencer. A Social influencer can be anyone who is loyal with her followers. The number of followers matters a lot but most important is the trust those followers have on these influencers. They are actually modern world word-of-mouth marketers of social media platforms such as TikTok, Instagram, X, YouTube etc. People love their vibe, trust them and enjoy their influence on social media.
To understand this, first think about someone purposely taking pictures of posting and sharing valuable thoughts. That’s a social media influencer. A Social influencer can be anyone who is loyal with her followers. The number of followers matters a lot but most important is the trust those followers have on these influencers. They are actually modern world word-of-mouth marketers of social media platforms such as TikTok, Instagram, X, YouTube etc. People love their vibe, trust them and enjoy their influence on social media.
What Are Top 10 Social Media Influencers in the World?
In the following, we’ll study the top 10 social media hitters globally. It is near to impossible to break their records as they have won this social media influence after years of hard work and proper dedication to their goals. They were consistent, genuine and dedicated to their aims.
Cristiano Ronaldo
The world’s most famous Portuguese soccer superstar, Cristiano Ronaldo, has over 1.02 Billion followers globally. He is more than scoring goals on the field. He influences people with fitness tips, family moments, and brand deals.
He is a powerful soccer player and influences people in sports and his lifestyle. Ronaldo had become a social media influencer when he started his YouTube channel in 2025. He got the success graph the fastest in the world.
Social media platforms that Cristiano Ronaldo is using are:
Mr Beast | James (Jimmy) Stephen Donaldson
Mr Beast is an influencer with over 661+ Million followers only on all social media platforms. He is the social media superstar and everyone who watches YouTube, must know him. He is famous for giving freebies and playing jackpot winning games with people.
People follow him because he is giving complete entertainment on his channel without any brand’s promotion and marketing.
Social media platforms that MrBeast is using are:
Selena Gomez
After MrBeast, another superstar is In the list who has become a social influencer. Selena Gomez is an American actress, businesswomen and a singer. She has earned popularity because of her professional fields.
She has more than 418 million followers on all social media platforms together. She is famous for her acting, music and mental health advocacy. She runs a Rare Beauty business as well. Just because of her influence she drives a massive engagement to everything whether it’s her movie, songs, or merchandise.
Social media platforms that Cristiano Ronaldo is using are:
Justin Bieber
Justin Bieber is 4th on the list of top 10 famous personalities amazon various influencers on social media in the world. His total number of followers are over 508 million. Justin Bieber is influencing a new generation because of his hard work from idol to mature artist.
He is famous for his singing, influencing people on faith and mental health chats. He addresses the people’s concerns over mental health issues and spiritual problems.
Social media platforms that Justin Bieber is using are:
Lionel Messi
Lionel Messi, known as Messi is another soccer superstar from Argentina. He has become a social influencer when reaching over 506 million followers. He has won these followers because of his humble vibe and charitable work.
He is a role model for many players globally. He is inspiring people because of his wonderful humble attitude after all is fame and success.
Social media platforms that Lionel Messi is using are:
Kylie Jenner
Kylie Jenner is 6th on the list of top social media influencers around the globe. She has influenced over 502 million followers globally. Kylie Jenner is a big name in beauty and makeup. Her content is full of glamour.
Her start-up was from lip kits and now she has earned a beauty mogul status in the world. In the field of make-up and beauty she is #1 in the world.
Social media platforms that Kylie Jenner is using are:
The Rock | Dwayne Johnson
The Rock has more than 496 million followers globally. He is an influencer in the fitness and entertainment niches on different social media platforms. He motivates people with his result-driven workouts and movie promos.
He is a superstar and despite his fame and success, The Rock is a down-to-earth and humble person.
Social media platforms that Dwayne Johnson is using are:
Tylor Swift
Tylor Swift is a famous American singer and songwriter. She is famous for her most entertaining and beautiful songs. She is one of the most successful music artists globally. She started her career in her teenage years.
Now, she is famous for pop, indie, folk style music assets. She has earned dozens of awards that includes multiple Grammys. She is famous as she keeps the culture alive and influences people’s purchasing behavior of her album and merchandise.
Social media platforms that Tylor Swift is using are:
Ariana Grande
Ariana Grande has earned popularity because of her singing, songwriting and acting. An American singer, songwriter and actress has over 468 million followers. She is famous for her mind-blowing music and sharing her family and personal life to influence people with beautiful thoughts.
She is a social influencer in the fashion industry and cares for her fans with positivity. She also collaborates with her fans on different creative projects for humanity and helping people.
Social media platforms that Ariana Grande is using are:
Kim Kardashian
Kim Kardashian has gained popularity in the media after a leaked adult video with Ray J in 2007. Later, that scandal of her leaked video brought her to the reality show Keeping Up with the Kardashians (KUWTK).
The reality show was her first step to success. After her fame from reality shows she successfully settled her billions of dollar business empire on share-wear brand “SKIMS” and beauty brand “SKKN”. She is now a pop culture personality and women entrepreneur and social media influencer with over 441 million followers.
Social media platforms that Kim Kardashian is using are:
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Methods To Become a Social Influencer
It is not a child’s play to become an influencer on any social media platform. It’s like planting a seed and nurturing it consistently even if you are not visualizing any growth. Following are the step-by-step methods of becoming a top influencer on social media.
Choose Your Niche Carefully
Choosing the niche of your interest is a bit of a difficult task. As it is the backbone of your social media channel and plays an important role to make you a social media influencers. So, choose it wisely as all success depends on your niche. You can look into your areas of interest like fashion, gaming, cooking, science, health and fitness etc.
After choosing the macro thought in your niche, it is important to understand the micro aspect of your niche as if you are interested in cooking, then you should find quick and easy recipes, dinner or breakfast ideas, or you are helping people in baking? It shows your expertise in a single micro area that ultimately builds your social trust.
Build a Strong Online Portfolio
First of all, to become a social media influencer you should begin with the basics in your selected niche. You should set-up your profiles on famous social media platforms such as Instagram, TikTok, YouTube etc. On Instagram, you can play with visuals, TikTok is better for quick reach, and YouTube is famous for detailed stuff, along with YouTube Shorts as highlights of your videos to grab more audience.
Next step, after making your social profiles, you should optimize your bio with targeted keywords. Let’s say if you have chosen cooking, then your bio can be “Baking Enthusiast & Baking Coach” or you can write as “Your Guide for Healthy Baking” etc. You should post regularly on your social media channels to give a signal to algorithms and keep your followers engaged.
Create An Engaging Content
Before you make a channel, you should know that content is the key to rank on any social media channel. The content quality engages the audience and gives the signals to the algorithm that the user is watching a video for a long time. Mix your content with multiple things such as photos, videos, stories and reels.
Most importantly, your first few seconds of the content should hook the viewer to continue your video or post instead of scrolling upwards. Then, your video or post quality should encourage your user to follow your social media channel. Editing and Creating good images, videos and reels using Canva and CapCut will be great options to create hooking videos and engaging content.
Organic Growth
It is important to know that becoming an influencer is not just a number of followers. Don’t chase more numbers of followers, you should choose quality followers. On your social media channels, to engage your audience, go with polls or giveaways. It will boost your audience interaction with your.
Another tactic you can do is cross-promotion across multiple platforms like TikTok viral video can increase your Instagram handle with new followers and fans.
Master SEO and Analytics
Every social media platform has different strategies to do its SEO. Every platform has its own in-built search bar and tools that help you to reach out your niche related keywords and hashtags that brings growth and reach to your target audience. You should use tools to find out related keywords and hashtags and use them in your videos, captions, descriptions. It’s actually doing SEO for your social media channel.
You should deeply read the analytics of your social media channel daily and find out what is working and what keywords are bringing more audience and giving a boost to your social profile. Better SEO strategies and proper analytics review give a boost to your social ranking and consistent efforts ultimately make you a social influencer.
Social Networking and Collaboration
It is very important to understand that social networking and meet-ups with other influencers help in reaching a larger audience. You should attend virtual meet-ups, join social communities, collaborate with other influencers, team up with emerging influencers or small sized creators etc.
It will help you to double your reach overnight. Healthy networking and collaboration creates a win-win situation for every social media influencer.
Monetize Strategically
After you get momentum on your track and get an audience to your social media platform. It is important to explore the ways of earnings. After all, all your efforts were to make a handsome amount from your social influence as well as nothing is free in this world. You can think about affiliate marketing, sponsored posts or sponsor your own merchandise or business.
It is important to know the difference between paid posts and experience marketing. Your followers blindly follow you and think you are good with the community. Keep yourself real, only promote the products and services that you personally bought and used. Avoid promoting just for the sake of money.
It will shatter your audience’s trust if your promoted product is a fraud or a bad selection. This way, your earning can be small but the smart strategies and being real can skyrocket your trust and earning in the long run.
Stay Consistent and Adapt
Consistency is the most important part of becoming a social media influencer. You can’t build your trust on an audience and even on a social media platform algorithm without being consistent on your social media channel or handle. Post regularly, but avoid unhealthy posting without any thoughts.
If you find the short videos and reels better you can do it to keep your audience engaged. Also, consistency gives signals to social media platform algorithms that you are trustworthy and serious about your social influence. Keep a track record of your social growth and celebrate small wins like hitting 1000 followers, 10000 followers or 100,000 followers.
It’s all your success and the result of hard work. Try to celebrate it with your audience.
Pros and Cons Of Becoming a Social Media Influencer
If you want to become a social influencer you can face some cons along with pros. There is nothing free in this world. There are many pitfalls along with many perks of becoming an influencer.
Pros
Cons
Conclusion
After knowing the facts, it seems difficult to be a top influencer on any social media platform. But, still social media has a great potential for new influencers. People love change, and every person is different and you can play your role differently on social media from your competitors. A little difference can make a big impact. You should follow your passion in your niche selection on social media if you want to add your name on a top list social media influencer. It can be hard but it will be fruitful in the long run. Before you choose a niche, you should know its strength and competition. Follow your top competitors, make your proper strategy, be consistent, be patient and show your hard work in the unique and quality content.